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As we celebrate World Consumers Rights Day, transparency takes centre stage, especially when it comes to environmental claims and packaging sustainability. At Zeus, we are committed to empowering our customers with accurate information to make informed choices that drive a greener future. This principle aligns perfectly with the European Commission’s Directive on Empowering Consumers for the Green Transition (ECGT), which emphasizes clear and truthful environmental claims throughout the value chain.
Packaging sustainability lies at the heart of our philosophy. We thoroughly vet our suppliers, ensuring they provide verifiable and accurate information regarding the environmental attributes of their materials. We go beyond greenwashing and actively seek eco-friendly packaging solutions that minimise environmental impact at every stage of their lifecycle. But transparency doesn’t stop there. We believe empowering consumers with knowledge is key.
Declan Breen, our Head of Sustainability, emphasises this commitment:
“Customers deserve to make informed choices about the environmental impact of the products they buy. Clear and honest green claims not only build trust but also drive conscious consumption, fostering a positive shift towards sustainable practices. This is why we prioritise transparency throughout our supply chain and actively combat greenwashing. By working together, we can create a future where environmental responsibility is the norm, not the exception.”
Our rigorous supplier vetting process involves demanding scientifically grounded evidence to support environmental claims. We seek out suppliers who share our values and commitment to sustainability. This means delving deep, verifying certifications, and conducting on-site assessments to ensure claims hold water.
Clear and informative labelling is more than just words on a box. We use symbols, explanations, and easily understandable language to communicate the environmental attributes of our packaging and its end-of-life options. We believe transparency shouldn’t be a decoding game, so we make it simple for you to understand the impact of your choices.
We don’t shy away from open communication. We actively engage with customers, answering questions and providing detailed information about our packaging choices and environmental initiatives. Our website is a hub of resources, and our customer service team is always happy to chat. We believe informed consumers are empowered consumers, and we’re here to support your journey.
By embracing transparency, we empower consumers to make informed purchasing decisions, provide understanding of the true environmental impact of products and choose those that align with their values. We hold businesses accountable and demand accurate information and encourage sustainable practices through our purchasing power.
This World Consumers Rights Day, join us in demanding transparency in green claims. Together, we can unlock a future where informed choices pave the way for a sustainable tomorrow.
