Carbon IQ is Zeus Packaging’s powerful new environmental impact tool, designed to give your business a clear, data-driven view of how your packaging choices affect the planet — and your bottom line.

Built in collaboration with sustainability software specialists Nutritics, Carbon IQ helps you measure, compare and manage the carbon footprint, eco-cost, and energy use of every packaging product across multiple life cycle stages. Whether you’re a major retailer, a fast-moving ecommerce brand, or a global 3PL provider, Carbon IQ provides transparent packaging data to support smarter, more sustainable decisions.

What Is Carbon IQ?

Carbon IQ is an intuitive digital platform that:

• Estimates the carbon footprint (kg CO₂-eq), eco-cost, and cumulative energy demand of packaging products.
• View life cycle impacts across multiple stages — from raw materials to manufacturing, transport and end-of-life scenarios
• Compares alternative packaging formats side-by-side, helping you choose more sustainable options.
• See simplified A–E impact ratings (developed with Nutritics) to support confident decision-making.
• Generates ready-to-share reports and visuals to support your sustainability goals and customer transparency.
• Assess the Economic Impact of Sustainability vs. Cost Efficiency.

How It Works

You can input packaging products into the Carbon IQ platform, with:

• Material breakdowns (e.g., plastic, board, aluminium)
• Manufacturing processes and country of origin
• Transport routes and modes.
• End-of-life assumptions (e.g., recyclable, incinerated, composted)

Carbon IQ then calculates and displays the environmental impact of multiple life cycle stages.

Why Choose Carbon IQ?

Key USPs

• Lifecycle impact insights – from raw material sourcing to end-of-life, where data is available.
• Data-driven decisions – powered by recognised LCA data from IDEMAT and Nutritics’ methodology.
• Instant product comparisons to support NPD, sourcing, or product switches.
• Sales-enabling visuals – use in RFPs, customer meetings, or ESG reports.
• Integrated with Zeus product codes and procurement systems.
• Evaluate Price & Economic Impact of alternative solutions.

Who Is It For?

🛒 Retailers

Track and better understand the impact of your private-label packaging lines. Show customers your climate commitments in action — with hard numbers to back them up.

📦 Ecommerce Brands

Optimise the packaging behind every parcel. Carbon IQ helps you compare alternatives for boxes, mailers, and void-fill materials—so you can make better-informed decisions and support sustainability goals.

🏭 Manufacturers

Packaging is often overlooked in supply chain sustainability planning. Carbon IQ allows you to align packaging decisions with wider corporate responsibility and procurement objectives, using clear data to support collaboration with your teams and partners.

🚚 3PL & Logistics Providers

Packaging plays a significant role in transport efficiency and footprint. Carbon IQ helps you offer smarter packaging solutions to clients while identifying potential improvements in material and logistics choices.

What’s Next?

Carbon IQ is now live across Zeus Europe and available to customers in the UK, Ireland, and continental Europe.

Get in touch today to:

• Start a pilot project with your packaging range.
• Request a Carbon IQ assessment on your current product portfolio.
• Explore how Carbon IQ could support your packaging strategy.

Talk to our team:

Want to see how Carbon IQ could reduce your footprint and unlock new opportunities?

👉 Contact us at carboniq@zeuspackaging.com
👉 Or speak to your Zeus account manager today